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Sixty60’s AI Revolution: How Checkers Is Rewriting Online Shopping in South Africa”
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1 hr agoSouth Africa’s retail giant, the Shoprite Group, is taking its popular Sixty60 delivery service into a new era with a bold artificial intelligence upgrade designed to change how customers shop online. The company has introduced a smart AI assistant called Pixie, built to make grocery shopping faster, more personal, and almost predictive.
Instead of the traditional search-and-scroll experience, Pixie learns from each customer’s shopping behaviour—what they buy, when they buy it, and how often they restock essentials. Over time, it begins to anticipate needs, offering tailored product suggestions that feel less like ads and more like helpful reminders.
The new system also introduces a swipe-based shopping interface. Users can quickly swipe up to reject items or down to add them directly to their basket, turning grocery shopping into a more intuitive, almost social-media-like experience. According to the company, this is meant to reduce friction and help customers find everyday essentials in seconds rather than minutes.
Beyond convenience, Pixie is also designed to deliver personalised deals based on actual shopping habits instead of generic promotions. This means discounts and offers will become more relevant to each individual user, increasing both value and engagement.
Looking ahead, Shoprite envisions even deeper automation. The assistant could eventually reorder household items automatically, manage weekly grocery planning, or even build meal plans based on budget and pantry contents.
At its core, Sixty60’s transformation reflects a larger shift: from manual online shopping to an intelligent, predictive retail ecosystem that quietly manages everyday needs in the background.